The strawberries of La Trinidad captured international attention as Georg Matthes, Head of the DW News Asia-Pacific Bureau personally interviewed strawberry farmers, researchers, and consumers on March 31, 2025.

In a short courtesy call with University officials, Matthes shared that he is currently working on a feature highlighting strawberry-based desserts and their adaptation into local traditional dishes. Matthes. He was also interested on strawberries as they are produced and processed from the farm to the table.

DW (Deutsche Welle) News is a German public state-owned international broadcaster.//EBawang