To provide exceptional learning environment in communication and arts in order to engage students in lifelong learning.
-To establish state of the art facilities that allow students to have holistic learning experience.
-To cultivate a classroom culture that encourages cooperative and inclusive learning.

To conduct research and extension in communication and arts which are consistent with the needs of the community
-Conduct communication and media research and evaluation using appropriate approaches and methods
-Disseminate research outputs

To establish and strengthen partnerships with different industries to foster opportunities for student enrichment
-To provide opportunities for students’ exposure in multidisciplinary and intercultural set-up
-To hone skills of the students to have a clear grasp of local, national, and global development issues and agenda